Customer Relationship Management (CRM) for Engineering Businesses

3rd July 2018, Clevedon


Increase your Sales and Grow through Referrals 


Learn how to increase your sales and referral rate by using your customers as part of your virtual sales force. We will show you how to increase customer loyalty, reduce time to market for new products and services, highlight opportunities for improvement and increase your turnover. Engineering customer databases are a key asset for the business and we will show you how to maximise the return from this asset. 

Unit C St David's Court, Windmill Road, Clevedon, BS21 6UP

Course Objectives

• CRM Business Philosophies

• Service Level Agreements

• Customer Communications

• Use of Information

• Customer Evaluation

• Touch Points

• Customer Segmentation

Course Benefits

• Increase your sales

• Increase your referral rate

• Increase your customer loyalty

• Reduce the time to market for new products and services

• Highlight opportunities for improvement

• Increase your turnover

Course Overview

This course will guide you through the steps that the most successful businesses use; enabling you to better understand your business and help you plan for future success. We will show you how to apply CRM to enhance your company’s market exposure, boost revenue streams, and engage with your customers to further increase sales into the business.

Our trainers are subject matter experts in all business practices. Their knowledge and experience will guide you through the skills required to improve, enhance and develop your business success. This course will provide you with the insight needed to communicate with your customers effectively, ensuring success through increased loyalty and customer satisfaction. 


Full day training (9.00am - 4.30pm) including lunch. 

Who should attend?

Customer Relationship Management for Engineering Businesses is designed for managers, supervisors and company members responsible for managing client services. 

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